
Alex Matthews
CEO, Percept
Alex took up coding 40 years ago on a ZX Spectrum and started his working life at the Meteorological Office visualising long-range weather forecasts.
Narrowly missing the chance to present the weather on the telly, he realised he had a face for advertising.
Alex has more than twenty years of experience as a marketing technologist and leader, developing campaigns, products and services for agencies, brands and media owners including a mobile marketing platform in the pre-smartphone days, a DOOH platform delivering dynamic content to screens globally, and most recently Percept.