Alex Matthews

CEO, Percept

Alex took up coding 40 years ago on a ZX Spectrum and started his working life at the Meteorological Office visualising long-range weather forecasts. 

Narrowly missing the chance to present the weather on the telly, he realised he had a face for advertising.

Alex has more than twenty years of experience as a marketing technologist and leader, developing campaigns, products and services for agencies, brands and media owners including a mobile marketing platform in the pre-smartphone days, a DOOH platform delivering dynamic content to screens globally, and most recently Percept.