Hear from the editor of Performance Marketing World to open this 2-days...
Hear from the editor of Performance Marketing World to open this 2-days of content, networking and growth.
Take this opportunity to get to know your fellow attendees and start...
Take this opportunity to get to know your fellow attendees and start networking. Get stuck in with this icebreaker activity!
The topic will deep dive on how to leverage the right process...
The topic will deep dive on how to leverage the right process , people and AI to make the most of your content/marketing execution.
Reflect on the mornings sessions, chat with your peers and enjoy some...
Reflect on the mornings sessions, chat with your peers and enjoy some refreshments before you had into some productive partner meetings.
Make new business connections through bespoke 1-2-1 meetings between attendees and suppliers....
Make new business connections through bespoke 1-2-1 meetings between attendees and suppliers. Pre-matched to meet your needs and an opportunity to start making new business partnerships ahead of the New Year.
Most companies are playing it safe, using AI to boost efficiency —...
Most companies are playing it safe, using AI to boost efficiency — but that’s missing the point. AI isn’t just about cutting costs. It’s about transforming how customers interact with your brand, driving real innovation, maximising every marketing pound, and getting better and faster business insights. This is where the future of AI lies. And marketers need to think about how to embark on AI transformation in ways that are ownable, brand relevant and truly game changing. This session will arm you with the knowledge to unlock AI’s full potential and rethink how your brand should approach it.
Even with Google’s change of approach on third-party cookies, customers have made...
Even with Google’s change of approach on third-party cookies, customers have made it clear in their opt-out choices that they don’t like cookies. What are the main (and best) ways to thrive in a privacy-first world? A practical review of the 5 main alternatives and how they can work best for your business.
This presentation addresses the shift from traditional in-store shelf competition to the...
This presentation addresses the shift from traditional in-store shelf competition to the online marketplace, where visibility is driven by PPC technology. The keynote will provide actionable strategies for trade marketers to leverage PPC to dominate online search results and increase sales.
Key Topics:
• How to win "digital shelf space" with PPC
• Key tactics to boost search result visibility
• Strategies for trade marketers to thrive in the evolving retail space
Reflect on the afternoon sessions, chat with your peers and enjoy some...
Reflect on the afternoon sessions, chat with your peers and enjoy some refreshments before you had into some partner meetings
Make new business connections through bespoke 1-2-1 meetings between attendees and suppliers....
Make new business connections through bespoke 1-2-1 meetings between attendees and suppliers. Pre-matched to meet your needs and an opportunity to start making new business partnerships ahead of the New Year
In a year where paid social has overtaken paid search in terms...
In a year where paid social has overtaken paid search in terms of adspend for the first time, which channels should you focus on? How does it differ for different audiences and campaign purposes?
This discussion will delve into challenges and solutions around balancing ROI pressure...
This discussion will delve into challenges and solutions around balancing ROI pressure and short-term thinking.
Quantcast x PMW roundtable is a unique opportunity to tap into the...
Quantcast x PMW roundtable is a unique opportunity to tap into the collective wisdom of experts spanning a multitude of sectors, fostering cross-pollination of ideas that will revolutionise your brand's strategy.
At this roundtable, we'll delve into the hottest topics of our digital age. Discover how:
An opportunity to share success stories and lessons learned with your peers. In an era where brand growth is both an art and a science, this roundtable will provide invaluable insights into cultivating your brand's identity, leveraging the power of data, and creating meaningful connections with today's discerning consumers. Don't miss this exceptional opportunity to stay ahead of the curve, network with visionaries, and supercharge your brand's success. Join us and be a part of the conversation that defines the future of advertising.
Robin Langford, Editor, Performance Marketing World
In our fast-paced connected world, capturing consumer attention goes beyond clever ads—it’s...
In our fast-paced connected world, capturing consumer attention goes beyond clever ads—it’s about creating seamless experiences. This presentation reveals how Uber leverages real-time data and deep insights to identify and engage with consumers at pivotal moments, ensuring your message not only reaches them but resonates deeply. Hear how Uber captures consumer attention through timely, relevant engagement, turning fleeting moments into lasting connections.
With everyone wanting more for less, teams stretched by ever-changing media platforms...
With everyone wanting more for less, teams stretched by ever-changing media platforms and questions over accountability and transparency, how can brands and agencies collaborate towards media excellence. We’ll show you how.
At a time when budgets are being asked to work harder and...
At a time when budgets are being asked to work harder and harder we explore the strategies and tactics brands are using to make their spend work harder.
Join us as we demonstrate how you can make your budgets work harder across the full marketing mix. Our team of experts will be sharing their wealth of knowledge to help you adjust strategies across organic, paid, creative and conversion.
CTV investment is booming. With global CTV ad revenues set to more...
CTV investment is booming. With global CTV ad revenues set to more than double within the next five years ($6.65 billion in 2024 to $13.5 billion by 2029), the channel is quickly becoming one of the most popular for advertisers aiming to reach highly engaged audiences. Compared to traditional/linear TV, CTV has opened the door to brands that haven’t traditionally had the budgets, resources or access before, allowing them to bring it into the omnichannel fold.
But CTV isn’t without its challenges. Wasted ad spend, measurement barriers and access to inventory are just some of the barriers preventing brands from fully embracing CTV. When used in isolation rather than as part of an omnichannel strategy, CTV can also become a cost centre rather than a revenue generator. Then there’s the way CTV is viewed within marketing strategies - is it a driving force to support performance-led metrics, a tactic to create long-term brand awareness, or both?
In this roundtable, industry experts will gather to discuss the evolving CTV landscape, what’s drawing advertisers to or away from CTV as a channel, and what the future of the industry looks like in 2025.
Reflect on the mornings sessions, chat with your peers and enjoy some...
Reflect on the mornings sessions, chat with your peers and enjoy some refreshments before you had into some partner meetings
Make new business connections through bespoke 1-2-1 meetings between attendees and suppliers....
Make new business connections through bespoke 1-2-1 meetings between attendees and suppliers. Pre-matched to meet your needs and an opportunity to start making new business partnerships ahead of the New Year
What would these leading performance marketers say is their main take-away tip...
What would these leading performance marketers say is their main take-away tip for you to implement in your business tomorrow to make the biggest impact?
