Dan Peden

Dan oversees innovation and client growth at Journey Further. With 18 years of experience in the marketing industry, Dan has worked with businesses of all sizes across a wide range of industries. Specialising in data integrations into machine learning, Dan brings a deep expertise in leveraging cutting-edge technologies to drive business success. Before joining Journey Further, Dan worked client-side at Matalan, gaining valuable insights into the retail sector. His passion lies in helping brands unlock their full potential through data-driven solutions and strategic growth initiatives.